YouTube star Like Nastya is entering a new phase of growth through a content development agreement with Disney, bringing her family-focused brand closer to one of the world’s most influential entertainment companies.
The partnership is expected to explore new programming and entertainment formats built around Like Nastya’s popular digital content.
Like Nastya, whose real name is Anastasia Radzinskaya, has become one of YouTube’s most-watched children’s creators, attracting millions of young viewers worldwide.
Her videos typically feature play, travel, family activities and educational themes, presented in a format designed for children and parents.
The deal reflects the growing importance of digital creators in the broader entertainment industry, as traditional media companies seek established online audiences.
Financial terms and a detailed production schedule were not disclosed. The agreement could further expand Like Nastya’s presence across television, streaming and other Disney platforms while giving the company access to a creator with a substantial international following.