The Xiaomi 18 Fold has gone on sale across China, just two days after Apple unveiled its first foldable iPhone, placing the two companies in direct competition in one of the industry’s fastest-growing categories.
Xiaomi’s launch gives Chinese consumers an immediate alternative to Apple’s new device and underscores the speed at which domestic manufacturers are bringing advanced hardware to market.
The timing is especially notable as both countries compete for leadership in premium smartphones, flexible displays and next-generation mobile technology.
Foldable phones remain a relatively small segment, but manufacturers are betting that thinner designs, larger screens and improved durability will drive broader adoption.
Xiaomi has not yet confirmed when the 18 Fold will reach international markets, leaving its initial impact concentrated in China.
The launch also adds pressure on Apple to demonstrate that its entry into the foldable market can match or surpass products from established Chinese rivals.