The move signals a broader effort by the ticketing giant to use AI across its technology, operations and customer experience.
O’Kelley will oversee Ticketmaster’s engineering and technology strategy, bringing experience from Amazon and other technology companies.
The company is expected to explore AI tools that can improve ticket discovery, personalize recommendations and help manage demand during major onsales.
Ticketmaster also faces persistent criticism over high fees, limited ticket availability and the use of automated purchasing systems, making technology a closely watched part of its business.
The appointment comes as entertainment companies race to adopt AI while confronting concerns about transparency, fairness and the impact of automation on consumers.
Ticketmaster, owned by Live Nation Entertainment, has not indicated whether the new strategy will lead to specific product changes. But placing an AI-focused executive in the top technology role suggests the company views artificial intelligence as more than an experimental tool: It is becoming a core part of how the platform operates.