The European Commission has accepted commitments from the Chinese online marketplace aimed at addressing concerns over illegal and counterfeit products on its platform.
• Temu will strengthen systems designed to detect and remove illegal goods, including products that may pose safety risks.
• The company must improve how it assesses and limits risks linked to counterfeit merchandise and noncompliant sellers.
• Shoppers are expected to receive clearer information about sellers, product listings and the reasons behind certain recommendations.
• The agreement follows a formal EU investigation launched in October 2024 under the Digital Services Act, which imposes stricter obligations on major online platforms.
• The Commission will monitor Temu’s compliance, and violations of the commitments could lead to fines of up to 6 percent of the company’s global annual turnover.
The action reflects Brussels’ broader effort to bring fast-growing e-commerce platforms under tighter scrutiny. Temu, which has expanded rapidly across Europe by offering deeply discounted goods, said it welcomed the agreement and would continue working with regulators to improve consumer protection.