On Free Cone Day, Ben & Jerry's cofounder Ben Cohen called on owner Magnum to

Ben Cohen, cofounder of Ben & Jerry's, has urged owner Magnum to sell the ice cream brand, citing concerns that its social activism efforts are being hindered. Despite Cohen's appeal, Magnum has firmly stated that the company is not for sale, emphasizing its dedication to the Ben & Jerry’s model, which integrates product excellence with economic and social missions. The tension highlights a potential clash between corporate ownership and brand values, raising questions about the balance of business priorities and social responsibility. As this story unfolds, it underscores the ongoing debate over the role of activism within corporate frameworks.