The automaker is facing slower demand and intensifying competition as domestic rivals continue to cut prices and expand their model lineups.
• Xpeng’s outlook fell short of market expectations, raising concerns about near-term sales momentum and profitability.
• Chinese EV makers are competing aggressively on price, technology and features, putting pressure on margins across the industry.
• Established rivals such as BYD, Tesla and Li Auto are strengthening their positions as consumers become more selective.
• Xpeng is betting on new models and advanced driver-assistance technology to revive growth and distinguish itself in a crowded market.
• The company’s forecast may reinforce investor concerns that China’s EV expansion will be uneven, despite continued government support and long-term demand for electric vehicles.
The warning comes as manufacturers confront a more mature market, rising promotional costs and an uncertain economic outlook. Xpeng’s performance will likely depend on whether its upcoming vehicles can attract buyers without requiring deeper discounts.